Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates.
The chief dilemma for the job seeker is to how to make sure you can be found through search engines. Short of stardom and employing advertising, there are certain techniques you can employ to make sure you can be found and in a way that is controllable, professional and complementary.
2. Take control of third party web-based databases. These would include but are not limited to www.zoominfo.com, www.spoke.com, www.jigsaw.com, www.spokeo.com, etc. Many of these sites allow you to take ownership of your profile and manage the content. Make sure to delete errors or mistakes that could derail your consideration.
3. Establish a showcase on www.slideshare.com. Slideshare is a fabulous and rich content site on which you can upload presentations. In this case, what you will do is produce a PowerPoint presentation about you not unlike a C.V. You can include your resume, links and URLs to your web content, expanded accomplishments, academic credentials, professional photos and video, publications and other career information that help you tell a compelling story about you as a brand and as a professional. And you can be as creative as you want and need. Remember this is a multimedia medium where you need not spare any expense. Include enough information to tell your story. Last but not least, incorporate your Slideshare profile within your profile on www.linkedin.com, both of which are included in search engine results.
4. Highlight your career on www.visualCV.com. VisualCV portrays itself as “Your resume, only better.” VisualCV is customizable and can serve as a resume, online professional profile, business development tool or mini website. And to top it off, just like Slideshare, it is included in Google search engine results.