Advice for Newly and Soon-to-be Minted PR Pros - How to Thrive and Survive in PR
On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference atSan Jose State UniversityThe theme of the conference was "Surviving in the Public Relations Industry." These energetic students, all members of the Public Relations Student Society of America, from San Jose State, Sacramento State and Cal Poly Pomona were eager to pick every morsel of wisdom from all who spoke.
Upon the gracious invitation of Matt Malone, I agreed to speak about both Thriving and Surviving Public Relations. I spoke about the State of the PR Job Market, How you distinguish yourself, what are Characteristics and Skills of a PR Pro, Managing your online brand, and How best to approach a job search.