Here is another guest blog of mine on Lindsay Olson's site on migrating from a career in journalism to one in public relations.
Being a public relations job coach, I am constantly advising folks about how best to manage and architect their growth as public relations professionals. Lately though, I am receiving queries about how to migrate into a career in PR from journalism.
Welcome to Mission Impossible! Making a career change in this economic environment is challenging at best. However, it is doable with some planning and diligence. For certain, if you currently have a job in journalism it is definitely good training for a career in PR. That said, do not quit your day job until you have done some preparation.
1. Enroll yourself in a PR bootcamp. Check the professional development sites of PRSA, IABC and/or other professional communications organization Web sites.